EDITION Y
Led the design of branding and user experience, gaining a deep understanding of the luxury retailer EDITION Y and their customers. We created the brand from the vision of restraint and excellence, cutting away anything of noise. The branding was crafted with excellence, with a user experience focusing on emotions in minimalism.
Company
EDITIONY
Location
Geneva, Switzerland
Period
2021
Role
Branding, User Experience, Interface, Conversion Optimization
Crafting a consumer brand with exceptional products, understanding the core psychology of desire and the art of brand storytelling.
I worked closely with EDITION Y was 2022 to 2025, and have helped them with end-to-end design across platforms and conversion optimization.
From Switzerland to New York, the boutique we designed EDITIONY.COM is today welcoming shoppers from global cities
As the designer of EDITION Y I regularly consult with the brand in Geneva and help them optimize their design.